These days, you never know how a new customer ...

These days, you never know how a new customer will hear about your business.

It can be in a crowded conference center with 20,000 people, or it can be in a small café during a conversation between friends. It can also happen online — whether that’s through a post on Facebook, a question on Twitter, or a photo shared on Instagram.

One recent survey of smartphone users found that 75 percent have used a mobile device to get real-time location-based information.

This presents an exciting opportunity for you to attract new customers and do more business. But also means you need to be prepared so that you can keep them coming back!

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