Facebook and Twitter reach a wide swath of people...

Social media. There are many social platforms to choose from, and, while the top ones such as Facebook and Twitter reach a wide swath of people, others are frequented by demographic segments. Since Facebook and Twitter have the broadest audiences, I’d recommend joining them and participating. Twitter is about conversation, so talk to people. Follow those who may be targets for your brand and follow others in your industry to build your awareness and community.

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