Wednesday, July 16, 2014

Two-thirds of all social brand mentions take place on Twitter

Two-thirds of all social brand mentions take place on Twitter

A new report from social media monitoring app mention, found that 66 percent of social media brand mentions take place on Twitter.
The report, which include data from one billion social media brand mentions over the last two years, also looked at the types of mentions that are taking place — finding that more than 75 percent are neutral, 17 percent are positive, and less than six percent are negative.
Other interesting findings include:
  • Thursday is the busiest day for brand mentions, with 15.78 percent of weekly mentions
  • Sunday has the least amount of mentions with 11.36 percent
  • 91 percent of mentions come from people with fewer than 500 followers
  • 36 percent of brand mentions are non-English
Bottom Line: With so many different platforms for people to talk about you online, it’s important that you’re keeping an eye on what people are saying. Whether it’s a happy customer raving about your service on Facebook or a potential customer with a question on Twitter — monitoring your social media brand mentions is an opportunity you can’t afford to miss.
Here are four tools you can use to see where people are talking about your business.
Read more here : http://blogs.constantcontact.com/product-blogs/social-media-marketing/facebook-news-feed-algorithm

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